Luisa is a Commercial Specialist with the U.S. Commercial Service (USCS), based at the American Consulate in Milan, Italy. USCS’ mission is to help American Companies export, to support the travel and tourism sector by increasing the number of foreign visitors towards the United States and to ease Foreign Direct Investment (FDI) into the Unites States.
After working three years and a half in the private sector, Luisa joined the U.S. Commercial Service in 1991. Her portfolio includes Budget & Financial and Travel and Tourism. She has a deep knowledge of the Italian Travel Marketplace through her work in promoting the U.S. travel destinations in Italy in cooperation with the Visit USA Association Italy. She is also the organizer of the annual T&T matchmaking event in Italy (Showcase Italy) that puts in contact new-to-market and repeated exhibitors with the main Italian Tour Operators and Trade Media.
She started the first contact between the USCS in Italy and AIANTA back in 2013. Since 2015 AIANTA has been participating in Showcase Italy. Together with AIANTA, she organized in May 2018 a familiarization trip for Italian tour operators, journalists and travel writers/bloggers in the Pacific Northwest area; the trip covered several Native American Tribes such as Squaxin Island, Quinault, Quilette, Makah, S’Klallam, Suquamish and Tulalip. She believes the Italian market is an ideal target for the Indian Country as Italians show growing interest in the Indian culture and locations.
U.S. Commercial Service
American Consulate Commercial Services
Via Principe Amedeo 2, 20121, Milano, Italy US