The purpose of the Indigenous Tourism Association of Canada (ITAC) is to improve the socio-economic situation of Indigenous people within the 10 provinces and 3 territories of Canada. ITAC does that through the provision of the following services to Indigenous tourism operators and communities, or those looking to start a cultural tourism business:
Economic development advisory services
Professional development training and workshops
Industry statistics and information
ITAC will develop relationships with other groups and/or regions with similar mandates, uniting the Indigenous tourism industry in Canada. ITAC will work to enable collective support, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.